Welcome. This is the beginning of a beautiful friendship.

Rosefield reimagines watches & jewelry for relaxed elegance and easy living – at a price that won't stress you out. We are a young, fast-growing company born, and raised in the heart of Amsterdam. 

The journey began in 2014 with the desire to create a new generation watch brand – one that would make it fun to wear watches as a fashion accessory rather than a jewelry piece. 

We're an international, diverse team determined to grow Rosefield into one of the leading global accessories brands. Who knows where we'll go, but we're having fun getting there.

It's about being timeless, not trendy.

Our Mission

What we do.

We’re a feminine, affordable-luxury watch brand, a blend of aspirational and inspirational. We mix commerce with creativity, business with pleasure, and data with intuition. We believe that luxurious items don't need to cost an entire salary. Everyone can be stylish, every day. We're always on the hunt for creative business minds that are energetic, reliable, and motivated to help us realize this mission.

Our Values

Words to work with.

We work hard, then we play hard. When we work, we don’t play. When we’re done working, we play, hard and guilt free. We like to celebrate our wins. 

We have a passion for detail. We have high standards and continually raise the bar to deliver quality products, services and processes. Little things make big things happen! 

We're hungry for growth. Driven by an entrepreneurial spirit, we strive to accomplish more with less. Even when we experience a setback, we rise to each challenge with resourcefulness, creativity and innovation.

We express ourselves. We listen attentively, speak candidly and treat others with the highest degree of respect. We communicate openly about our business practices and products. 

Nobody is Beyoncé. We are all responsible for making Rosefield the best it can be. Partnership, collaboration and empowerment are at the heart of our company.